Mahindra launches Jeeto

Tags: News
Mahindra & Mahindra, India’s second biggest utility vehicle maker by sales, on Thursday launched the passenger carrier minivan version of Jeeto to redefine last mile transportation with the starting price of Rs 3.45 lakh at Mumbai showroom.

The Jeeto Minivan is suited for urban and semi urban modes of transportation and will cater to last mile connectivity, contract and stage carriage for tour/travel and intra-city people movement.

The BS IV minivan will be available in two body forms, namely hard top and semi hard top and in three fuel variants of diesel, petrol and CNG.

The Jeeto Minivan, with its lower maintenance cost, fatigue free car-like drive-ability, spacious cabin and well-cushioned seating for best in class comfort and a distinctive exterior styling, offers superior value proposition over its competitors, the company claimed.

First launched in 2015 as a mini truck, the Jeeto Minivan will look to attract buyers of three-wheelers and minivans in a segment dominated by the Italian brand Piaggio and home grown Tata Motors.

The market that the Jeeto Minivan is targeting in the country at present sells above 12,500 units a month. The volumes in this segment comprise of three wheelers, micro vans and minivans. Tata Iris and Magic and Mahindra Supro are the products in this segment.

Although this segment is flat, growth is expected with the introduction of Mahindra Jeeto Minivan, the company officials boasted.

“We identified specific need gaps amongst the customers and I am sure that the Jeeto Minivan will provide a more efficient, safe and comfortable mode of transportation to our customers,” Rajan Wadhera, president at Automotive Sector, Mahindra & Mahindra told Financial Chronicle.

In fact, the Jeeto Minivan will also be an ideal option for three wheeler customers to upgrade, he pointed out.

The Jeeto Minivan is powered by a direct injection engine which will churn out maximum power of 16 hp. Mahindra and Mahindra claims that the Jeeto gives a mileage of 26 km per litre of fuel.

While the company declined to give out volumes target, officials, however, said that the installed capacity at its plant for cargo and van variant is 90,000 units annually.

The Mumbai-headquartered automobile major has 21 per cent market share which it is targeting to increase to over 30 per cent with this launch.

michaelgonsalves@mydigitalfc.com

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